PENGARUH MARKETING MIX TERHADAP MINAT BELI KONSUMEN ES PUTER PAK PRI

Abstract

This study aims to determine the effect of marketing mix on consumer purchasing interest of Es Puter Pak Pri. This study is a descriptive quantitative study, using multiple linear regression analysis and data obtained from a questionnaire with a sample of 50 consumers. The results of the study showed that the product did not have a partial effect on purchasing interest. The price variable did not have a partial effect on purchasing interest. The place variable did not have a partial effect on purchasing interest. The promotion variable had a partial effect on purchasing interest. This means that the product, price, place and promotion together have a significant effect on purchasing interest.

Keywords: product, price, place, promotion, purchase interest