PENGARUH LITERASI DIGITAL, SOSIAL CAPITAL TERHADAP KINERJA UMKM (STUDI KASUS UMKM KOTA MEDAN)

  • Isra Rafika Sihombing SEKOLAH TINGGI ILMU EKONOMI EKA PRASETYA
  • Dian Setyorini Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
DOI: https://doi.org/10.33627/pk.v8i2.3386
Keywords: Digital marketing literacy, social capital, MSME performance

Abstract

The purpose of this study was to determine the effect of digital marketing literacy and social capital on the performance of MSME (case study of MSME  in Medan City). This type of research is quantitative research. The sample in this study was 100 respondents taken using purposive sampling techniques. The data analysis technique used multiple linear regression analysis accompanied by partial tests and simultaneous tests. The calculation process used SPSS 22.0. The test results showed that digital marketing literacy and social capital had a positive and significant effect on the performance of MSME.

Published
2025-06-19
How to Cite
Sihombing, I., & Setyorini, D. (2025). PENGARUH LITERASI DIGITAL, SOSIAL CAPITAL TERHADAP KINERJA UMKM (STUDI KASUS UMKM KOTA MEDAN). Jurnal PenKoMi : Kajian Pendidikan Dan Ekonomi, 8(2), 148-154. https://doi.org/10.33627/pk.v8i2.3386
Issue
Vol 8 No 2 (2025): Jurnal Penkomi : Kajian Pendidikan dan Ekonomi
Section
Articles

Copyright (c) 2025 Isra Rafika Sihombing, Dian Setyorini

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