PENGARUH DESTINATION IMAGE, DESTINATION BRANDING DAN SOSIAL MEDIA MARKETING TERHADAP MINAT BERKUNJUNG DI WISATA TAMAN AMAHAMI

Abstract

This study was conducted to determine the significant influence of destination image, destination branding and social media marketing on interest in visiting the Amahami Park tourist attraction. This type of research is associative using quantitative data. The population and sample in this study were 100 respondents with purposive sampling techniques. Data collection techniques include observation, literature studies, and questionnaires. Data analysis techniques use validity tests, reliability tests, multiple linear regression tests, classical assumption tests, correlation coefficient tests, determination tests, t tests and f tests with the help of SPSS. The results of the study indicate that there is a significant influence of destination image, destination branding and social media marketing on interest in visiting the Amahami Park tourist attraction