Gambaran Entrepreneurial Self Efficacy Di Era Digital (Studi Fenomenologis Pada Owner Sayunara)

Riska Sri Hayani Fitri; Yanladila Yeltas Putra

doi:10.33627/es.v7i2.2704

Riska Sri Hayani Fitri Universitas Negeri Padang
Yanladila Yeltas Putra Universitas Negeri Padang

DOI: https://doi.org/10.33627/es.v7i2.2704

Keywords: Entrepreneurial Self Efficacy, Owner Sayunara, Era Digital

Abstract

This research aims to describe the picture of entrepreneurial self-efficacy in the digital era for Sayunara owners. The research is qualitative research with a phenomenological approach. Data resulting from research findings were analyzed and validated with the provisions stated by Miles and Huberman. Data collection on research findings was carried out by in-depth interviews with the owner of Sayunara. In this research, three themes were found with eleven sub themes related to entrepreneurial self-efficacy. The first category consists of sources of entrepreneurial self-efficacy behavior covering the concepts of social modeling, experience, emotional conditions and relationships. The second category is the application of entrepreneurial self-efficacy behavior which covers the concepts of risk taking, innovation, work hard behavior, regularity in business. Meanwhile, the third category is business carried out with the concept of business background, business challenges and business principles.

References

Adiningrat, A. A., Rustan, R., Arniati, A., Tanipu, F., & Setiono, A. (2023). Entrepreneurial self efficacy terhadap pendapatan masyarakat Pesisir. Management Studies and Entrepreneurship Journal (MSEJ), 4(3), 2733–2739.

Afrianty, T. W. (2020). The Role of Feasibility and Entrepreneurial Self-Efficacy on the Link Between Entrepreneurship Education and Entrepreneurial Intentions. Jurnal Pendidikan Dan Penelitian Administrasi Bisnis Dan Kewirausahaan, 4(3), 193–206. https://doi.org/10.24198/adbispreneur.v4i3.25181

Ambad, S. N. A.,& Damit, D. H. D. A. (2016). Determinants of entrepreneurial intention among undergraduate students Malaysia. Procedia Economics and Finance, 37(16), 108–114. https://doi.org/10.1016/s2212-5671(16)30100-9

Andriani, R. D. (2021). Strategi Pemimpin Dalam Digital Leadership Di Era Disrupsi Digital Rini Dewi Andriani Mahasiswa Program Doktor MPI FITK UIN SU Medan. Jurnal Pendidikan Dan Konseling, 11(1), 58–72. http://jurnal.uinsu.ac.id/index._php/al-irsyad

Arifin, A., Zuhri, A., Khan, H. A. U., & Yunus, M. (2019). Bunga Rampai Gubahan Akademisi Manajemen 2019.

Ayuni, N. M. S., Gorda, A. A. N. E. S., & Budiasni, N. W. N. (2019). Orientasi Kewirausahaan Saab Mote Desa Nagasepaha Sebagai Produk Ikonik. Jurnal Ilmiah Manajemen Dan Bisnis, 4(1), 1. https://doi.org/10.38043/jimb.v4i1.2152

Badan Pusat Statistik. (2019). Statistik e-commerce 2019. Jakarta: BPS.

Cipta, H. (2019). Faktor Determinan Jiwa Berwirausaha Pedagang Minang Perantauan. Society, 252–270.

Fiqih Maria Rabiatul Hariroh, Novi Fitria Hermiati, & Nining Yuningsih. (2022). Peran Entrepreneurial Self Efficacy Pada Analisis Perilaku Kewirausahaan Terhadap Keberhasilan Usaha Mikro Kecil Menengah. ARBITRASE: Journal of Economics and Accounting, 3(2), 259–264.

Gaddam, S. (2008). Identifying the relationship between behavioral motives and entrepreneurial intentions: An empirical study based on the perceptions of business management students. The Icfaian Journal of Management Research, 7, 3545.

Hadiyati, E. (2011). Kreativitas dan inovasi berpengaruh terhadap kewirausahaan usaha kecil. Jurnal Manajemen Dan Kewirausahaan, 13(1), 8–16.

Hapsah, R. & Savira, S. I. (2015). Hubungan antara self efficacy dan kreativitas dengan minat berwirausaha. Jurnal Psikologi Teori Dan Terapan, 5(2), 80–89.

Indonesia, M. (2023). UMKM 2023: Kendala Memasuki Pasar Digital. Media Indonesia. https://mediaindonesia.com/opini/548450/umkm-2023-kendala-memasuki-pasar-digital

Kementrian Keuangan RI. (2023). Transformasi Digital untuk Masa Depan Ekonomi dan Bisnis di Indonesia. Djpb.Kemenkeu.Go.Id.

Lieberman, M. B., & Asaba, S. (2006). Why do firms imitate each other? Academy of Management Review, 31(2), 366–385.

Mentang, R. P., Tumbel, A. L., & Djemly, W. (2022). Analisis Entrepreneurial Self-Efficacy Pada Pengusaha Bidang Food&Beverage Di Malalayang. Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 10(2), 661. https://doi.org/10.35794/emba.v10i2.39745

Miles, M. B., & Huberman, A. M. (2014). Analisis Data Kualitatif. UI-Press.

Murtini, W. (2008). Success story sebagai pendekatan pembelajaran kewirausahaan.

Nani, G. . (2017). Business Imitations: The Dearth of Creativity and/or Innovation? A Case Study of The Bulawayo Metropolitan Province, Zimbabwe,. Journal of Contemporary Management, 14, 60–83.

Novariana, N. W., & Andrianto, S. (2020). Entrepreneurial Self-Efficacy Dan Intensi Kewirausahaan: Peran Mediasi Perilaku Inovatif Pada Mahasiswa Di Yogyakarta. Motiva Jurnal Psikologi, 3(1), 26. https://doi.org/10.31293/mv.v3i1.4803

OG Indonesia. (2023). Milenial Tertarik Wirausaha, Namun Masih Sedikit yang Terjun. Ogindonesia.

Purnomo, A., Asitah, N., Rosyidah, E., Septianto, A., Daryanti, M. D., & Firdaus, M. (2019). Generasi Z sebagai Generasi Wirausaha. 1–4. https://doi.org/10.31227/osf.io/4m7kz

Rakib, M. (2010). Pengaruh model komunikasi wirausaha, pembelajaran wirausaha, dan sikap kewirausahaan terhadap kinerja usaha kecil. Jurnal Ilmu Pendidikan, 17(2), 121–129.

Srianggareni, N. M., Heryanda, K. K., & Telagawathi, N. L. W. S. (2020). Pengaruh moderasi self efficacy pada hubungan pengetahuan kewirausahaan terhadap minat berwirausaha di Universitas pendidikan ganesha. Prospek: Jurnal Manajemen Dan Bisnis, 2(1), 1–10.

Suryana. (2016). Kewirausahaan Kita dan Proses Menuju Sukses edisi 4. Salemba Empat.

Tahir, S. (2023). Pengaruh Pembelajaran Kewirausahaan, Pengetahuan Kewirausahaan, Pengalaman Praktek Kerja Industri, dan Lingkungan Keluarga Terhadap Minat Berwirausaha dengan Efikasi Diri Sebagai Variabel Intervening pada Siswa Smk Negeri Di Kota Makassar. In Seminar Nasional Dies Natalis, 1, 215–232.